John Lewis’s rollout of the West Elm and Pottery Barn brands has seen the opening of a concession at its Liverpool store.
The move is part of the refurbishment of the branch’s home floor.
‘We are thrilled to bring the West Elm and Pottery Barn experience to more of our shops across the UK, building on the fantastic success we’ve seen online. At John Lewis, we know our customers value the opportunity to see and feel the quality of our curated collections in person. This expansion is a key part of our commitment to offering a truly inspiring multi-channel shopping experience,’ says Jason Wilary-Attew, John Lewis director of home.
‘Our expansion from John Lewis online into more John Lewis stores across the UK marks an exciting milestone for West Elm and Pottery Barn, allowing more customers to experience both brands beyond our London flagship stores,’ says Michelle Hummel, Williams-Sonoma executive vice president global
‘We already know the products across both brands resonate strongly with UK customers, and that the connection is even stronger when people can see and feel them in person. That’s why we’re delighted to be growing our national presence through our ongoing partnership with John Lewis, as we look ahead to an exciting year for West Elm and Pottery Barn.’
