Love Your Home has unveiled a company rebrand, including a refreshed website, new visual identity and logo, just weeks after its flagship showroom opened.
The updates are designed to better reflect the brand’s craftsmanship, artistry, and design-led ethos, while enhancing the customer experience.
‘When customers order fabric samples, we always encourage them to view them in every light – morning, afternoon, and evening – to understand how the material transforms in different settings. Reimagining Love Your Home has felt a little like that process. We’ve taken the time to look at our brand in all its lights, refining how we present our pieces and how easy it is for customers to make them their own. The result is a fresh identity, a new website, and an inspiring new space, all designed to show the full creativity of Love Your Home. I couldn’t be more excited to share this with our customers,’ says Leigh Harmer, Love Your Home founder.
The redesigned website has been built around simplicity, creativity and personalisation. Customers can now explore clearer product information, expanded customisation options – from bespoke sizes to contrast piping – and an new fabric wheel tool, which displays fabrics in their true colour and texture, helping customers picture them at home.
Alongside product details, the website also offers greater editorial content, with styled imagery and design stories to inspire shoppers.
The new logo takes inspiration from traditional maker’s marks while weaving in subtle references to the brand’s name. Its design hints at both a heart and a house, while also nodding to the rose window of the 6,000sqft The Chapel showroom near Wandsworth
Common, London and the ceiling roses often found in period homes. The refreshed mark ‘signals a renewed focus on heritage, artistry and the brand’s intimate connection with the home.’
