Marks & Spencer is to extend its Remarksable food marketing campaign to its home offer.
The chain admits that many Marks & Spencer customers don’t know of its home offer and 22million of its customers have never bought a home product from the chain.
It estimates these customers are spending £1.5bn on homewares.
In food, Remarksable, helped drive value perception at Marks & Spencer Food to its strongest in four years – the concept is showcasing low prices whilst sharing the Marks & Spencer quality as a key point of difference – from sourcing standards to quality ingredients.
The home campaign is looking to introduce Marks & Spencer food customers who recognise Marks & Spencer value into home and will similarly highlight price alongside quality, designed to highlight trusted value.
About 30 entry price point products will be features in the campaign.
