The National Bed Federation has relaunched its May Be Time for a New Mattress awareness campaign, which will run throughout May highlighting why it may be time to swap an old mattress for a new, comfortable, supportive one.
The association has urged retailers and manufacturers to get behind the online campaign by downloading the free retailer toolkit, which includes a modernised logo and social media graphics, via the NBF website.
Running across the NBF’s consumer-facing Bed Advice UK channels, the campaign will focus on the signs to look out for when it is time to replace a mattress. It will also guide consumers to Bed Advice UK’s online bed MOT tool and comprehensive bed buyers’ guide, which includes information on the importance of buying from Approved NBF Members.
‘We originally launched the May Be Time for a New Bed campaign in 2014 with The Sleep Council and saw how useful it was for the bed trade to run smaller, more frequent campaigns throughout the year. The campaign returns with an exciting new look and feel to enhance retailers’ existing sales and marketing activities during a typically quieter selling period. We urge the industry to support the campaign: while providing crucial education for consumers who may be sleeping on old, uncomfortable, and unsupportive mattresses, it’s also a fantastic opportunity to secure that bed sale,’ says Simon Williams, NBF head of marketing and membership.