Back in the 1970s the pressure on independent retailers to compete against the multiple outlet retailers became very real. In the north-west of England a handful of retailers got together to create Metro Group: a concept where combined buying power meant that independents could realistically compete.
In the 40 years since a lot has changed in the marketplace. No longer just looking to achieve the best terms and prices, Metro has expanded dramatically to also assist members to sell the best performing products at a profit. A group of independent retailers – from the smallest one-man operation to multiple-outlet businesses – has been developed. Retaining independence is important to Metro Group members, who are always given the opportunity to participate in group activity, which is always optional and very rarely compulsory. This allows them to use all of the best benefits of group membership while being 100% in control of their own businesses.
Metro’s award-winning marketing service has a distinct advantage: it is completely bespoke. Metro understands that retailers work in differing marketplaces and locations, so having the ability to access a whole host of marketing resources means that members have a wealth of experience and facilities custom made to suit the independent flooring retailer’s needs.
The marketing service is completely mobile and equipped with printers, cutters, tools and access equipment. Backed by a studio in the north-east of England, the team travels the UK working on-site with members on whatever project they need assistance with, from iron-on labels and price cards to
complete shop signage and vehicle graphics.
Almost everything can also be produced in-house, so there’s no need to wait as the four-strong team design, print, laser and CNC cut almost anything a
retailer would need to promote their business, to be fitted on-site or despatched by carrier to any UK location.
Another benefit of group membership is CarpetFirst own-label display and/or display conversion to own label. Most retailers understand the benefit of rebranding but may not have the ability to do this themselves. Having the option to rebrand to CarpetFirst or a store’s own branding creates unique profitable products, professionally displayed with well-designed POS and labelling.
