Former carpet retailer Mike Smith is set to return to TV screens.
Smith, who became a well known figure in Yorkshire for his appearances in TV advertisements for Mike’s Carpets in the 1980’s and 1990’s, is set to be seen in a new campaign for the current revamped store.
Smith put the Branch Road, Leeds building – known for its large ‘as seen on TV’ posters adorning the walls during the 1990’s and 2000’s – up for lease in July after the directors of MC Carpets retired after a decade. Brothers Furkan and Urfan Sharif re-opened the listed former Methodist Chapel as a flooring store and are using the Mike’s Carpet name.
Now Smith is set to appear in a new TV advertisement for the store in December.
‘Filming went really well, Mike was in fine form. The idea to bring Mike back has been a bit of a no brainer, Mike really never went away. His adverts from the 80’s represent a bygone era where small businesses could advertise on television and make an impact on regional-scale,’ says Furkan Sharif.
‘We are taking a leaf out of Mike’s marketing book, going full charge ahead with full faith and confident in the prices of our products and quality of our services. As funny as it sounds Mike from the 90s is our friendly giant. “He has been really amazing in providing us with so much advice, support and positivity, I could not ask for a better mentor. Whilst filming, he put so much of his time and effort into making sure that the final cut will really work. It was so much fun watching him turn back the years.’
