Molteni&C has inaugurated what it is describing as an ‘urban pavilion’ in the centre of Milan.
Neither a flagship store or a showroom, 9 Via Manzoni occupies a historic palazzo that is a fusion of Liberty influences and neoclassical elements.
The seven-story building covers more the 32,000sqft and will be used as an experimental, flexible location.
‘Thanks to its versatility, it aims to be both a place of encounter and a destination dedicated to design in its most vibrant mutant forms. It embodies an ecosystem of reciprocal enhancement between art and design to create a grand, open showcase of Italian lifestyle,’ says the group.
‘A welcoming location, a new home that marks the end of an important year for a brand that has just celebrated 90 years of history. Another step forward for the group’s growth and internationalisation strategy and the beginning of a new path exploring design, its culture and dialogue with the city.’
