Moduleo gets behind Atlantic rowing challenge

Moduleo is among the companies sponsoring one of the participants in the Talisker Whisky Atlantic Challenge, which will see crews of four row across the Atlantic.

Elijah’s Star’s four-man crew is aiming to raise £200,000 for Action Medical Research as they set their sights on completing December’s 3000-mile Atlantic row, battling waves of up to 20 feet, in a 28ft x 5ft boat. The crew will row and sleep in two-hour blocks.

‘What an extraordinary challenge with so many considerations: from team-work and mental fortitude to doggedness and coping with what the Atlantic throws at you day after day. We’re delighted to be part of this transatlantic journey both in the run up and the duration of the race. The Atlantic is very much like our business with synergies between the horizon and commercial outlook changing constantly, meaning we all must adapt, anticipate and keep achieving. The hard work is happening now as the crew gather their strength, perseverance and develop as an effective powerhouse and team. It goes without saying we wish them all the very best of luck in their race and their fundraising,’ says Alison McLaughlan, IVC Group UK head of marketing.

‘A huge thank you to Moduleo for its support in our efforts for Action Medical Research so far. We’re rowing in memory of baby Elijah whose life was cut short due to necrotising enterocolitis, a devastating bowel infection in babies. He was born at 25 weeks and three days, weighing just 823g and lived for 37 days. Subsequently 37 has become an important number for us all: we’d like to make the crossing in 37 days, and we’re encouraging individuals and organisations to back the boat and become part of the 37 Club of sponsors and partners. The hard work is ahead of us now as the crew balance their day jobs and look to beat our £200,000 charity target,’ says Lee McCarthy, part of Elijah’s Star crew.

Personalities who have added their support to the Elijah’s Star campaign include endurance cyclist and world record holder Mark Beaumont, Olympic Champion Sally Gunnell and singer-songwriter Tony Hadley. 

The Talisker Whisky Atlantic Challenge is the premier event in ocean racing and is recognised as the world’s toughest row, covering more than 3,000 miles between the start in the Canary Islands and the end point in Antigua and Barbuda. Phil’s crew is made up of Dean Frost, Mac McCarthy and Kevin Watkins; longstanding acquaintances who have all served in the armed forces and have experience in the rigours of endurance racing. 



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