2025 was a highly proactive and strategically important year for Breasley. Product innovation remained central to its growth, highlighted by the development and launch
of three models within the UNO Natural range, designed to reinforce the brand’s credentials in natural and performance-led sleep solutions. The Salus range also continued its growth as popularity for the three- mattress luxury range continued.
The year also saw the official launch of Breasley’s OEM and ODM own-label programmes, offering retail partners flexible opportunities to grow their businesses through bespoke and own-branded product development. Another significant milestone was becoming the official mattress and pillow supplier to Wrexham AFC, with the partnership representing a major step forward in brand visibility and long-term growth. This coincided with the appointment of Dr Robin Thorpe as Breasley’s sleep scientist, operating in an advisory capacity.
‘2025 was a year when we really ramped up the pace, finalising some strong projects. Some results are already visible; others are progressing and will come to fruition throughout 2026,’ says Matthew Williamson, Breasley group coo.
‘We enter the year with a robust pipeline of initiatives. Development of new 2026 product ranges is well underway, with final launches planned ahead of September’s
Bed Show.’
‘The Bed Show is always a highlight for us. It provides the ideal platform to showcase our ranges, strengthen existing partnerships and develop new retail relationships,’ says
Paul Duffy, Breasley head of marketing. Breasley will continue to grow its Platinum OEM and Gold ODM programmes.
‘With deep expertise in research, development and UK manufacturing, we are well positioned to support partners in bringing differentiated, own-label products to market. Long-standing customer relationships remain a core strength, underpinned by a collaborative, project-led approach,’ says Williamson.
Sustainability continues to sit at the forefront of decision-making at the company. As a National Bed Federation member, Breasley is committed to meeting and exceeding the standards set out in the NBF Sustainability Policy.
‘We will always face market and environmental challenges. Working closely with the NBF helps us prioritise our actions, and we remain focused on achieving our sustainability commitments as we move through 2026,’ says Sarah Khan, Breasley head of sustainability and supply chain.
‘With several high-impact projects due to launch, confidence across the business remains strong. Continued investment in people, technology and machinery will further expand our production capabilities and support future innovation. Increasing our production capacity is a key part of our growth strategy. By investing in capability and innovation, we can bring the right products to market at the right prices. 2026 will be another important step forward as we continue our drive to be recognised as the UK’s most innovative sleep brand,’ says Williamson.
