Deluxe Beds has been investing in staff, manufacturing, sustainability and product.
‘As a well-established challenger brand, Deluxe Beds’ goal is to produce the highest quality yet affordable beds. We punch above our weight with our value-for-money products whilst enabling retailers to enhance their profit margins, and are continuing the momentum despite the hostile economic climate,’ says James Appleyard, Deluxe Beds sales director.
‘Thanks to increased HR processes and systems management, passing the strict four-pillar SMETA ethical audit strengthens our SEDEX membership, which now allows us to approach the best UK and overseas retailers. It also provides the springboard for embarking on ISO 9001 and ISO 14001 in pursuit of quality and sustainability excellence.
‘We believe in investing in our people. We provide training opportunities for our employees to foster growth and skill development. From boosting leadership apprenticeships, we have grown and progressed our remarkable staff, whilst the acquisition of a well-qualified and experienced QC manager shows that we are not afraid to go externally to find what we need. These efforts made us proud finalists in the West Yorkshire Apprenticeship Awards 2023.
‘The diversity in our people is shown by the 10 nationalities and nine different languages that are spoken by our workforce, all of whom communicate well together to make really great beds.
‘We successfully launched the ecodesigned, 50% recycled mattress in 2022, demonstrating how sustainability is ingrained in our ethos in line with the NBF’s Pledge for Our Planet, eco-friendly sourcing and waste reduction.
‘At this year’s The Bed Show we will officially introduce the innovative and luxurious Detachable Pillow-Top mattress range combining the best sleeping experience with unrivalled longevity, which also scores our highest ever mark in the NBF’s eco-design scoring tool.
‘Successful CRM system implementation allowed us to vastly reduce paper waste, contributing to our paperless production goals. The new QR code system that runs throughout the factory elevates customer service standards and experience through accuracy, speed and quality, and helps achieve a returns rate of less than 1%.
‘It has been a winning year for Deluxe Beds. We attribute our success to financial stability, innovation, sustainability, strong networking and customer service. We are deeply grateful to our valued customers, partners and dedicated team members who have created this springboard for what we believe will be a hugely successful year ahead,’ says Appleyard.
