Soft furnishings brand Morris & Co has begun selling direct to consumers.
The company is offering its full product offer online.
Shoppers can also find their local stockist through the new website.
The Sanderson Deign Group subsidiary has also debuted a bespoke made-to-measure service for custom headboards, curtains, blinds, and cushions.
Morris & Co is SDG’s second largest brand, behind Clarke & Clarke, with sales of £19.1m in the year to 31 January (excluding licensing).
