The popularity of William Morris’ fabric designs shows no sign of slowing, and the latest licensing deal may see them reach their youngest fans.
Tommee Tippee has begun using two of Morris’ most celebrated designs, Strawberry Thief and Acanthus, on its baby and toddler bibs, bottles and soothers.
‘At Morris & Co., we believe great design should
enrich everyday life, and this collaboration brings
that philosophy to a new generation of families. By reimagining two of William Morris’ signature patterns across thoughtfully designed baby essentials, we’ve created a collection that brings beauty to everyday moments of parenting,’ says Claire Vallis, Sanderson Design Group design director.
‘We’re thrilled to see these iconic designs interpreted
in such a meaningful and practical way, creating pieces that parents can enjoy using every day.’
