Lifestyle Floors is being relaunched in a multi-million pound move by owner Headlam. This will see its product offer streamlined to bestselling ranges; pricing updates and revised POS introduced.
The Lifestyle offer will focus on best-selling products, while discontinuing less popular products over the next 18 months.
As part of the move the bestselling Pebble Beach carpet range will see six new colourways, heralding a richer, earthy palette to the collection, reflecting demand for warmer neutrals in the home.
Fresh new designs will also be coming in from April for the brand’s popular South BeachTex and SilverTex vinyl ranges will also receive ne desings this month.
Lifestyle Floors is committing a multi-million-pound investment to support independent retailers to enhance their in-store customer experience, with redesigned POS. Designed for a bigger impact on a smaller footprint, the new units have been developed to maximise top-selling ranges of carpet, vinyl, laminate and LVT; ensuring retailers can display more products than ever before in a consumer-friendly way.
All units will come with enhanced, changeable display graphics, for an improved shopper experience and standardised 9inx18in and 18inx18in interchangeable carpets and swatch books. They will also have removable inserts to display prices and more flexible fold-down sample book handles with clear range labelling for quicker identification. Wall units will also feature LED back-lit graphics. The new POS is designed to give greater creative display freedom and flexibility, so that retailers can adapt the products they display to suit their customers.
An improved pricing structure will ‘increase operational efficiency and transparency to help independent retailers plan and sell with confidence.’
‘We’re incredibly excited about the future of Lifestyle Floors. By refining our range, improving pricing, and introducing more engaging, consumer-friendly displays, our goal is simple: to showcase Lifestyle Floors and make it easier to sell for our customers. In today’s challenging market, we’re more committed than ever to supporting our retail partners for long-term success. We’ve listened to their feedback and made changes that will make a real difference in their stores and day-to-day operations,’ says Paul Sewell, Headlam independent retail md.
‘This relaunch forms part of Headlam’s broader transformation strategy, which is centred around a customer-first approach. By leveraging cutting-edge solutions and focusing on retailer support, Headlam aims to set a new benchmark in the flooring sector, driving long-term growth for both Lifestyle Floors and its retail partners.’
