March’s National Bed Month will promote the bed as a ‘miracle product’ emphasising the positive effects regular, quality sleep on a comfortable and supportive bed has on our health and wellbeing.
The campaign will be supported by new marketing materials including a video on the miracle product theme.
This will be premiered on 1 March across the NBF and its consumer service Bed Advice UK’s social media platforms.
The rest of the marketing support materials can be downloaded from the NBF’s website beforehand.
The campaign encourages consumers to start their journey to a better life with a new bed, highlighting the benefits of investing in a bed, particularly one made by an NBF-approved manufacturer member, advice on bed care to prolong its lifespan and expert sleep tips from the NBF’s partner, The Sleep Charity.
‘We’re really excited for this year’s National Bed Month. Armed with a fresh theme, a revamped marketing toolkit and a captivating video, the campaign is a valuable opportunity for the bed trade to bolster new sales during the typically quieter month of March. The video has a strong message that the humble bed has the potential to be transformative because when we sleep on a comfortable and supportive mattress, we can feel, look, concentrate, and perform better – to name a few benefits,’ says Simon Williams, NBF head of marketing and membership.
