Wood flooring brand Natura Flooring has opened a UK distribution centre.
Italian manufacturer Florian Group is building a showroom at the site, off Junction 7 of the A1 near Harrogate. This is due to open in 2026. It already has a showroom in Northampton.
‘We started this new distribution because the UK is a fantastic market that deserves to understand what true wood flooring really means,’ says Silvia Florian, Natura Flooring director, and a member of the founding Florian family.
‘Too often, people buy based on price alone, unaware of the poor quality and lack of regulation behind many cheaper imports. With Natura, we make it possible for every customer to have beautifully crafted, responsibly sourced Italian floors that are built to last, without paying premium prices.’
The Harrogate facility holds more than 1,000sqm metres of each flooring range, allowing for next-day delivery and standard delivery within two business days. It operates by appointment only and employs seven staff.
Natura’s collections include engineered wood, solid wood and The Family Floor, an exclusive patented hybrid line.
‘Imagine walking across a floor crafted with the same precision, beauty, and soul that defines Italian design. That’s exactly what Natura Flooring is bringing to the UK. We’re thrilled to be able to bring the feet of this country the feel of Italian luxury,’ says Oliver Dodds, Natura Flooring UK sales manager.
