The National Bed Federation has added four new members to its key marketing committee.
Ian Lambert, Silentnight marketing director, Nick Williams; Sweet Dreams sales manager; Chris Ward, Hypnos group marketing director and Paul Little, CPS Group md have joined the committee.
Its’ top priorities this year include ensuring the Bed Show returns in September along with developing further market intelligence reports to help members plan future business strategies. It has also given the go-ahead to a series of video podcasts, with an outline schedule due to be announced soon.
‘We’re delighted to welcome Ian, Nick, Chris and Paul and the wealth of experience they bring. The NBF’s marketing strategy is a critical part of our activity and our new members join a formidable line up of some of the industry’s most experienced marketeers. We have a number of exciting new initiatives in the pipeline and to have such a knowledgeable team behind our marketing drive can only be good for the whole bed industry,’ says Simon Williams, NBF marketing and membership manager.
The four new committee members join Fara Butt (chair of the committee), Shire Beds marketing director; James Appleyard, Deluxe Beds sales director; Ruairi Giles, Harrison Spinks commercial director and head of sustainability; Jonny Mitchell, Vispring sales director; Tony Stuart-Brown, Airsprung group marketing director; Andrew Payne, Edward Clay & Son business development director; Chris France, Leggett & Platt associate creative director; and Williams.
