Mattress etailer Nectar Sleep is to debut an in-store collection as it looks to join other direct to consumer mattress brands selling through stores.
The in-store collection will include exclusive hybrid models and Nectar’s website will see a store locator introduced next month.
The collection will be manufactured by GNG Group and the brand’s owner Resident UK says it hopes to double sales in the next year. Its US parent has sales of more than US$500m.
It has appointed Darren Crowshaw, former Breasley md as sales director.
‘My experience combined with the expertise of GNG Group, our manufacturing partner means that we’re on track for a seamless integration of Nectar product into stores this year,’ says Crowshaw.
‘Darren is a great asset to the Resident UK team, having a wealth of relevant experience and clear understanding of the pure-play/ high-street interplay. By diversifying our product into bricks and mortar retailers, we remain on track with our goal to become the number one brand in the UK mattress market within the next three years. I’ve no doubt Darren will be instrumental to our success,’ says Angela Crouch, Resident UK md.
