Bensons for Beds is to roll out a new brand identity as it introduces a more personalised purchasing approach.
Your bed, your way is designed to get customers the right mattress whatever their sleep, space and style needs.
The chain has invested in sleeppro technology that allows shoppers to select the right mattress comfort and then choose the right mattress size, mattress type, frame or base, and signature style from a choice of storage, fabric and colour options.
The new logo and look and feel will gradually be rolled out across store facias, in-store materials, the Bensons website and truck livery over the coming months.
It will be seen for the first time in-store and online this month and in a new TV advertising campaign that starts today, showcasing the your bed, your way service.
The rebrand comes as Bensons accelerates the rollout of its new concept stores with the relocation of another store in April, following five relocations and openings so far this year and eight in December.
The next new store to open in April is in Salisbury with a strong pipeline of openings scheduled in 2022. Bensons existing Plymouth store will also be one of the first stores to get a brand makeover in next month.
‘Your bed, your way will help bring our knowledge, craftmanship and reassurance to life through the talent of our in-store colleagues and bedmakers. We recognise investing in sleep is an important financial consideration that customers have to get right – especially now. That’s why your bed, your way is important as it gives customers the ability to find what’s right for them to give them real value for money on one of the most important investments they’ll make,’ says Nick Collard, Bensons for Beds chief commercial and digital officer.
Bensons for Beds is to roll out a new brand identity as it introduces a more personalised purchasing approach.
Your bed, your way is designed to get customers the right mattress whatever their sleep, space and style needs.
The chain has invested in sleeppro technology that allows shoppers to select the right mattress comfort and then choose the right mattress size, mattress type, frame or base, and signature style from a choice of storage, fabric and colour options.
The new logo and look and feel will gradually be rolled out across store facias, in-store materials, the Bensons website and truck livery over the coming months.
It will be seen for the first time in-store and online this month and in a new TV advertising campaign that starts today, showcasing the your bed, your way service.
The rebrand comes as Bensons accelerates the rollout of its new concept stores with the relocation of another store in April, following five relocations and openings so far this year and eight in December.
The next new store to open in April is in Salisbury with a strong pipeline of openings scheduled in 2022. Bensons existing Plymouth store will also be one of the first stores to get a brand makeover in next month.
‘Your bed, your way will help bring our knowledge, craftmanship and reassurance to life through the talent of our in-store colleagues and bedmakers. We recognise investing in sleep is an important financial consideration that customers have to get right – especially now. That’s why your bed, your way is important as it gives customers the ability to find what’s right for them to give them real value for money on one of the most important investments they’ll make,’ says Nick Collard, Bensons for Beds chief commercial and digital officer.