Sharon Kelaty on Romy, Asiatic’s first hand-tufted range made from recycled material
Asiatic London is one of the UK’s leading rug suppliers with 60 years of experience in delivering excellence. It has utilised its knowledge of rug production and combined exceptional design with high quality materials to create luxurious and unique pieces that go beyond functionality and are true works of art.
The debut of the new Romy collection marks a significant milestone for Asiatic London, being its first hand-tufted rug collection to be made from recycled PET.
‘This collection is a breath of fresh air and has set a new standard for sustainable rug production. We are passionate about our commitment to our planet and we are determined to keep the momentum going with the creation of more innovative, eco-friendly options,’ says Sharon Kelaty, Asiatic Carpets ceo.
Romy is available in 45 options, with seven designs in various colours and three sizes (120cm x 170cm, 160cm x 230cm and 200cm x 290cm).
Alongside Romy, Asiatic London launched two catalogues for 2024 featuring more than 800 designs. The 2024 Contemporary Home Collection features modern iconic looks that have left a distinct mark in the world of interior design, while fashion-led designs take centre stage in the 2024 Essential Home Collection, blending functionality and style.
‘Asiatic London is committed to creating beautiful rugs. Over the past 60 years we have built a reputation for consistency, integrity and reliability based on the enduring values that guide the business forward, with a proven track record of delivering top-tier quality and style to our customers across the continent. Designed in London by our in-house team which travels the rug capitals of the world seeking innovation and trends, each rug comes to life through skilled artisans. Crafted through honed techniques, cutting-edge technology and quality material, each rug is made to the highest standard,’ says Kelaty.
‘The dedicated team of industry experts personalises your experience to align with your unique requirements and provide the highest standard of service. With offices in China, India and Turkey. Asiatic London is a full-service supplier offering an extensive stocked product portfolio, FOB solutions, consolidation service and bespoke product development.’
