New md at French Bedroom

Furniture and flooring etailer French Bedroom has a new md.

After three years as head of brand, Holly Yates has been promoted. 

Founder Georgia Metcalfe has become creative director.

‘Holly perfectly shares my “anything is possible” mantra, coupled with my pace of work, she knows a morning idea can be an afternoon implementation. It’s a fast-paced, deep thinking, quick decision-making environment so the connection, chemistry and interdependence Holly and I share is imperative. Yet we can also be polar opposites, bringing different angles and ideas to both boardroom and to creative sessions. Holly is complementary force, so we form a dynamic system where the whole is greater than the individual parts. When you have a working partner who knows what you’re thinking and can osmotically absorb information, you know you have the very best,’ she says.

‘With inflation where it is, the conditions are tough for businesses as well as homeowners. We expect the next 12 months to be harder to convert sales, which means the team has to work even harder to hit our growth targets. As an SME with so much potential for growth, we’ll be taking advantage of our size and speed to adapt to new conditions. We’re focused on how we can make unique bedroom furniture of the highest quality, and how we can make our customers feel heard and supported,’ says Yates.

‘Playing such a crucial role in the long-term success of a brand I adore and for founders I admire is a huge career milestone for me. Every day I am learning, growing and watching the business, team and profits grow around me, which makes all the hard work worthwhile. The last three years have absolutely flown by, and I can see the next three years of hard work, growth and success crystal clearly – with a little sprinkle of fun, that only owners like Georgia and Ben could add to the mix.’

Image: Georgia Metcalfe and Holly Yates



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