New online look for Back in Action

Back-care upholstery specialist back in Action has introduced an updated website.

Featuring a revised interface and larger image gallery, additional video content and explanatory information, the modernised website offers a cleaner and more responsive design with improved functionality to streamline navigation through the range of products.

Already Back in Action has noticed a greater overall user experience and engagement per session with the new website is already up 15% year on year.

‘Our priority as a business is helping our customers, however our previous website was not easiest to navigate and so we knew we needed to bring it up to date with our mission and we couldn’t be happier with the results. We have already received very positive feedback from customers following the update. As a team, we spent a lot of time researching what we wanted from the website, and identifying areas that needed improvement to benefit the user experience and so it’s rewarding to see and hear how the new website is improving customer experience,’ says Lucinda Newbound, Back in Acton partner.

‘We pride ourselves on providing excellent service at every stage. We are dedicated to going above and beyond for our customers. It’s this reputation that garners return customers, and incredible word-of-mouth recommendations within local areas for the four stores. Recognised by Trustpilot as number one across multiple categories including: home furniture companies, bed shops and office furniture shop, Back in Action is a five-star business on a mission.’


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