Feather & Black has become the latest interiors brand to be sold by Next.
As part of its strategy of widening its product offer without investment in-store, a curated collection of beds, storage and upholstery from the Dreams-owned retailer is online.
Steve Payne, Feather & Black head of new channels says the move will bring its offer to a wider audience and ‘elevate’ the brand.
Next has been increasing turning to online to widen its brand-portfolio. Almost 60% of the chain’s sales are online.
