Freh from National Bed Month, the National Bed Federation is to launch a consumer marketing campaign for May.
May Be Time for a New Mattress is designed to inform consumers about the signs that indicate it is time to replace their mattresses.
To support retailers, the NBF has provided a free marketing toolkit, which includes the official logo, engaging social media infographics and suggested posts. Retailers can download these resources from the NBF website.
The campaign, which is more streamlined than its National Bed Month counterpart, will run across the NBF’s consumer-facing Bed Advice UK social media. Consumers will be guided to Bed Advice UK’s Bed MOT tool and comprehensive Bed Buyers’ Guide, which highlight the importance of purchasing from approved NBF member manufacturers.
‘May is typically a quieter sales period for the industry, which is why we strongly encourage the bed industry to support this campaign. It provides retailers with valuable information about the health benefits of a comfortable and supportive mattress and is a timely opportunity to enhance your marketing efforts and boost mattress sales,’ says Simon Williams, NBF head of marketing and membership.
