Rug and carpet tile producers Object Carpet and Toucan-T are to combine under the Object Carpet brand, as part of a significant investment plan.
‘Companies are facing tremendous challenges today: rapid digitisation and internationalisation as well as new working environments, health and the protection of resources demand new solutions and modes of thinking. This is true for manufacturing, product development, sales and distribution, as well as everything concerning service and client contact. All these are areas where Object Carpet has been a pioneer for many years. By March 2021, there will be a new, joint association which includes the products and collections of the new Krefeld-based sister company Toucan-T into the brand Object Carpet,’ says Daniel Butz, Object Carpet ceo.
‘It is our vision to lastingly transform our market. Thereby, we continue to expand our leading role in sustainable, healthy designer carpeting paired with a 360degree customer service under the motto “The best Carpet in the World”. We want to keep improving on our strengths, and everyone will be focusing on their core competences. In the next years, we will continue to make various investments and take an even stronger stand for the green path, perfect customer service and modern logistics.’
The company plans to build a new factory at its Denkendorf site near Stuttgart including a showroom and an academy while Toucan-T’s Krefeld site will see the creation of a plant for 100% recyclable products.
‘We want to establish an even stronger international footprint. For this purpose, we need to focus on our core competences and re-structure our processes,’ says Oliver Loskant, Toucan-T general manager. ‘Hence, a new CRM-system for an even better networking with our customers will be implemented as early as March to guarantee a comprehensive customer service.’
