Object Carpet will again provide the green glamour at next month’s Berlinale.
The 76th edition of Germany’s most important film festival will see Object Carpet’s Duo technology solve the issue of recycling its red carpet.
‘The red carpet represents the unique magic of cinema and creates a wonderful closeness between stars and audiences. It’s all the more wonderful for us that this iconic symbol can also inspire sustainable change in the carpet industry,’ says Tricia Tuttle, Berlinale director.
‘Taking responsibility is a central concern for us, both in social, economic, and ecological terms. The Berlinale has been working for years to integrate more sustainability projects into all areas of the festival. Such measures are best understood when they can be seen and experienced directly. The recyclable red carpet is a perfect example of this.
‘The red carpet is the flagship of every film festival! This is where the glamorous moments take place that excite film fans from all over the world. Just think of the stars who appeared here last year: Margaret Qualley, Marion Cotillard, Robert Pattinson… or Timothée Chalamet in that pink vest!’
‘The Berlinale carpet illustrates that even carpet solutions that are used temporarily and intensively can become a model of sustainability through the targeted choice of materials and high-quality recyclability,’ says Daniel Butz, Object Carpet ceo.
