The Campaign for Wool’s will bring together more than 50 new-season wool carpets, showcasing the colour, texture, craftsmanship and natural performance of wool when it returns to The Flooring Show next month with its new Precious Earth installation.
CfW’s new Wool Trends Experience is designed to give retailers, interior designers and flooring specifiers an immersive view of the trends shaping the next generation of wool flooring.
Uniting more than 15 leading UK flooring manufacturers, the area will feature more than 50 new-season carpets.
At the heart of the space will be the Wool Design Grid,
where individual carpet samples are juxtaposed to create a contemporary two-dimensional geometric installation. Rather than simply displaying samples, the concept allows visitors to see, touch and walk across a curated landscape of wool flooring, bringing together different colours, textures, yarns and constructions.
The Wool Trends Experience has been designed as both an educational resource and a visual showcase.
Participating companies include: Alternative Flooring, Axminster, Brintons, Brockway, Cavalier, Cormar, Crucial Trading, Gaskell, Grosvenor Wilton, Manx, Penthouse (pictured), Tomkinson, Ulster Carpets, Victoria and Westex (pictured).
Precious Earth reflects a growing design connection
aligned with the natural world and highlights the importance of the land, water, and resources that sustain it. It pays homage to organic and agro-ecological farming processes.
‘The Wool Trends Experience demonstrates just how much creativity, craftsmanship and technical innovation there is in today’s wool flooring market. From the fibre and yarn through to construction, colour and performance, we want visitors to understand the story behind the finished carpet. Precious Earth brings these elements together in a contemporary setting, showcasing the versatility of wool as a precious fibre, and the exceptional work of the manufacturers continuing to push its possibilities,’ says CfW.
