Sleepeezee has donated £25,000 to the British Heart Foundation following another successful year of Travelodge Dreamer mattress sales. The British bed manufacturer supports the BHF in partnership with Travelodge, and since 2017 it has committed to donating £20 from every Travelodge Dreamer mattress sold.
The partnership has raised more than £220,000 to support the BHF’s life-saving research, focused on improving heart health across the UK. Research continues to highlight the role that consistent, good-quality sleep plays in supporting cardiovascular health.
Studies have found that taking two daytime naps a week is associated with a
significantly lower risk of heart attack or stroke, and that six to eight hours of sleep
per night may be optimal for heart health.
‘Sleep plays a key role in wellbeing: we all feel a bit better and brighter after a good night’s sleep. We also know that getting enough good-quality sleep is important for maintaining heart health. Around seven to nine hours a night is generally optimal for adults, and having a consistent sleep routine can help,’ says Emily McGrath, BHF
senior cardiac nurse.
‘But when it comes to looking after your heart health, it’s always important to consider your lifestyle as a whole. Regular physical activity, not smoking, maintaining a healthy weight, eating a balanced diet and being mindful of your salt and alcohol intake are all key. Getting your blood pressure and cholesterol levels checked, especially if you are over 40, is also important, so any potential problems can be detected as early as possible and, if necessary, treated.’
‘We’re proud to continue supporting the British Heart Foundation through our ongoing partnership with Travelodge. Reaching another significant donation milestone is incredibly rewarding,’ says Amy Curtis, Sleepeezee marketing director.
‘Quality, restorative sleep is critical to overall health and wellbeing, and we are pleased that sales of the Travelodge Dreamer are helping to fund vital research that benefits so many people across the UK.’
The BHF funds more than £100m of research each year into cardiovascular diseases, supporting breakthroughs in the prevention, diagnosis and treatment of conditions affecting millions of people in the UK. Partnerships with organisations like Sleepeezee play an important role in enabling this work. Travelodge also helps the BHF raise awareness of CPR by promoting RevivR, the charity’s free online CPR training tool.
