The furniture industry is in the midst of a digital revolution – and leading the charge is OV25, Orbital Vision’s powerful 3D product configurator and SaaS platform that’s reshaping how products are showcased, customised and sold.
‘We’re absolutely over the moon and hugely grateful to our clients and readers of Interiors Monthly for voting for us. It’s an honour to be recognised as one of the UK’s leading CGI agencies in the interiors space,’ says Alice Clarke, Orbital Vison sales and marketing director.
In an increasingly competitive and fast-paced market, presenting products effectively and efficiently is essential. Built to solve the limitations and challenges of traditional photography and marketing workflows, OV25 offers retailers and manufacturers instant access to high-quality, fully customisable product visuals that elevate every stage of the customer journey. With Orbital’s extensive 3D asset library, users can create, personalise and share content within minutes: something that would previously take weeks or months.
At its core, OV25 simplifies and accelerates the customer journey. ‘With an ever-growing 3D asset library, it’s never been quicker or easier to create and share marketing visuals and sales assets. From 360deg model views and real-time material changes, to live pricing based on selected fabrics, the experience is completely interactive. Customers no longer need to imagine how a piece might look in a different finish: they can see it instantly, with pricing updating as they go. This level of interactivity transforms how customers shop, making them feel more involved in the design process and giving them full creative freedom without the need for a bespoke service. It feels personal, empowering and efficient, which is everything today’s customer wants,’ says Clarke.
App-less AR allows users to place products in their homes at the touch of a button without downloads or technical hurdles, just seamless decision making.
‘OV25 isn’t standing still. The platform is evolving rapidly, with features like animated product models, ideal for recliners and motion furniture, global flash sale modules and AI-generated lifestyle imagery already in development. Soon, businesses will also benefit from integrated analytics, giving valuable insight into trends and customer behaviour,’ says Clarke.
‘Whether you’re a modern retailer or a heritage manufacturer, OV25 offers a game-changing advantage: streamlining processes, cutting costs and enhancing how customers connect with your products. The future of furniture visualisation has arrived, and it’s already winning awards.’
