‘We are over the moon and cannot thank our clients – and the readers of Interiors Monthly – enough for voting for us as Best CGI Software Supplier for the second year running. It’s truly so rewarding to be recognised by the furniture industry as one of, if not the leading CGI agency in the UK for furniture and interiors,’ says Alice Clarke, Orbital Vision sales and marketing director.
‘We’re the one-stop shop for the industry when it comes to imagery and marketing collateral, which is something we’re incredibly proud to shout about, as this is something most other agencies cannot provide. Even some of the biggest companies in terms of manpower can only provide their clients with model builds and product cut-outs. The diverse skill set of our Orbital team means that we’re able to provide our clients with everything they need to sell a product online: still imagery, animations, photorealistic lifestyle shoots, 3D product configurators, web design, sales collateral, the list goes on! As our team is UK based – something that seems to be a rarity these days – and in Long Eaton, the UK’s centre for furniture, we know our clients’ target audiences and styles down to the finer details.
‘As our bread and butter is creating the most photorealistic 3D fabrics, materials, products and shoot locations, we wanted to test how much we can impact the customer journey with the help of CGI. The use of technology is only increasing within the interiors world. The industry is gearing up for a new age of selling. We’ve been working hard developing our 3D product configurator. This has increased our clients’ sales by an average of 30% and has had a great impact on their online presence.
‘Our platform allows users to endlessly customise a product. The size, body fabric, piping, buttoning, leg colour and scatter combinations can all be changed to fit your own personal style. Our 3D configurator uses 3D, 360deg models, so users can see every detail of a product, at any angle. Shoppers can also view products in their own home with our app-less AR feature, so they can test out whether a product fits the space without having to make a purchase. Customer expectations are better managed thanks to this, and our clients see a reduction in return rates of up to 80%.
‘As another year has passed, we love to sit back and reflect on everything we’ve achieved. From growing our team and client base, to investing in the newest technology and building our library of digital assets, we’re constantly pushing ourselves to see what we can achieve. We’re thrilled to see what the rest of 2024 brings, what projects we’ll work on and who we’ll begin, or continue, to develop excellent professional relationships with.’
