‘I would like to thank all our existing and new customers who visited us at the January Furniture Show. With the market still unpredictable it was almost impossible to gauge the outcome in advance of the show and we could never have expected the response we received. We launched multiple new designs and fabrics, and seldom do all have such a positive reaction,’ says Sham Alaq, Sofa Factory commercial director.
‘From our new value products to our much larger designs, it reinforces our commitment to being diverse within the marketplace and continuing our key focus on great quality and design at affordable prices. We are so pleased that all the hard work from our designers over the past few months has paid off.
‘The show was the perfect setting to launch our exclusive Sumptuous Hybrid Seating. This takes comfort to a new level but also adds a unique selling point to our latest collections. We’ve been working hard developing this new hybrid seating for our ranges. We understand that in order to grow you need to be consistently developing not just the visual elements of sofa design but also the internal elements. Sumptuous Hybrid Seating elevates the comfort levels of our latest designs.
‘We found in 2023 that value and quality continued to be the most important aspects to providing a successful offering to our retail partners. Continued growth and feedback on the latest releases give us confidence that we are moving in the right direction and this only helps our drive to continue developing our product range to meet the targets of both value products and designer ranges.
‘Once again we would like to say a massive thank you to all our current and new customers who took the time to visit our stand this year and check out our latest offerings. We would also like to take a moment to thank our dedicated staff in helping us make JFS as successful as it was this year.’
