Purecare’s success reached new heights at the Bed Show, where the brand showcased its innovative products to buyers. The event was a major triumph, serving as the perfect platform to introduce three advanced cooling pillows, each designed to elevate the sleep experience.
The pillows bring cutting-edge cooling technology to the forefront, raising the bar for sleep comfort. The Nano memory foam pillow features memory foam crumb and PureCool thermo-regulating fabric, delivering optimal comfort and advanced temperature regulation. The Groove contouring memory foam pillow is designed for front sleepers, offering adaptive support with a thinner core and strategic zoning. Combined with advanced airflow technology and a cold-to-the-touch cover, it ensures a truly restorative sleep experience. The Wave pillow integrates dual layers of gel memory foam and memory foam to provide targeted pressure relief for side and back sleepers, supporting the head, neck and shoulders.
As Purecare celebrates these achievements, including the success at the Bed Show and earning Good Housekeeping Institute approval, the brand remains dedicated to delivering superior sleep products. The next opportunity to experience Purecare’s award-winning solutions will be at January Furniture Show.
The highlight of the year was Purecare’s OmniGuard Advance mattress protector earning the prestigious Good Housekeeping Approved Award 2024. This accolade underscores Purecare’s commitment to producing innovative sleep products that meet the highest industry standards. The Good Housekeeping Institute’s rigorous evaluation considered aspects such as durability, effectiveness and ease of use, with the mattress protector excelling in liquid repellence, allergen resistance and quality maintenance even after multiple washes.
OmniGuard Advance provides comprehensive coverage to shield the top and sides of the mattress from moisture, stains, allergens, dust mites, mould and mildew. It fits like a fitted sheet, making it suitable for various mattress depths and adjustable bases, helping to create a healthier sleep environment while extending the life of the mattress.
‘It’s been an extremely positive year and we are overwhelmed with the positive reaction from retailers towards Purecare and our products. The Bed Show has been another great opportunity to connect with the market. We’re very pleased that the launch of our new advanced cooling pillows has been met so positively by retailers.
‘Combining this with the Good Housekeeping Institute recognition, we are pleased that the first year has been filled with positives,’ says the company.
‘Purecare has achieved remarkable success this year, marked by significant milestones and growing recognition in the bed industry. The journey began with the brand’s launch at January Furniture Show, setting the stage for continued growth. In May, Purecare joined the Minerva buying group as an approved supplier, enhancing our reputation as a trusted partner for retailers.
‘The debut at the Spring Furniture Show was met with high praise, and the brand’s expansion continued as an official supplier to the AIS buying group, receiving enthusiastic support from retailers.’
