‘In a few short years, Artisan Luxury Flooring has transformed from an ambitious newcomer into a defining name in the world of luxury flooring. This ascent has been fuelled by an unwavering devotion to elegance, innovation and masterful craftsmanship. This is a commitment that has secured our place among the foremost brands in the UK and European markets. Today, Artisan’s collections are sought after by leading designers, visionary architects and discerning private clients, drawn to the flawless blend of beauty and performance,’ says Raymond Van Dijk, Artisan Luxury Flooring sales director.
Catering to the luxury residential, hospitality and premium commercial sectors, Artisan has perfected the art of translating its design philosophy into flooring that embodies timeless sophistication, exceptional durability and refined style, says Van Dijk. Its success is a testament to the harmony between creative vision and market demand as it expands year on year to meet the expectations of an ever more design-conscious clientele.
This year marks another chapter in its story of growth, with notable additions to its portfolio, which will be on show at The Flooring Show. The bestselling Lusso range sees five new shades, manufactured from premium nylon to capture the lustrous sheen of natural silk while offering enhanced resilience and effortless upkeep: ideal for interiors where drama and practicality must coexist in perfect balance.
‘The distinguished Seta collection has four new colourways, retaining its signature plush nylon construction and performance credentials, rated Class 23 for heavy domestic use and Class 32 for demanding commercial spaces. Marrying indulgent texture with uncompromising strength, Seta remains the preferred choice for high-traffic environments that demand enduring luxury.’
Bridging the two collections are the Mezzo and Saronno ranges. Mezzo introduces a sumptuous, tufted cut-pile nylon, delivering understated glamour, while Saronno, in solution-dyed nylon, offers the silk-like allure for which Artisan is renowned, paired with durability and stain resistance that proves luxury need never mean compromise.
‘The pursuit of excellence now extends to natural fibres, with the debut of the wool collections: Eternity and Infinity. Eternity presents 100% New Zealand wool in a hand-woven cut-pile velvet finish: Infinity’s tip-sheared texture offers a contemporary twist on classic elegance. Both feature a refined palette of muted, timeless tones and embrace sustainable materials, aligning Artisan’s vision of luxury with environmental responsibility.’
The 10-bay premier display stand is accompanied by new A4 sample folders. The refined presentation of rich imagery, generous swatches and specifications is designed to invite clients into a tactile, immersive exploration of the collection.
‘Artisan Luxury Flooring continues to set the benchmark for design leadership, style and quality without compromise. Each year, our influence deepens, shaping the future of high-end interiors and reaffirming our position as the ultimate expression of flooring excellence.’
