Primark is to roll-out its click and collect service, which includes homeware, to all stores by the summer.
The chain has increased the number of branches offering the service by 18 to 131, with the remaining quarter of stores added by the summer.
Shoppers browse and order online and collect their order at the store two days later at a time that suits them.
The extension of the service will increase the number of products customers will have easy access to if they do not live near one of the chain’s large stores.
‘We know that our customers love the convenience that Click & Collect offers, as well as the opportunity to access ranges otherwise only found in larger stores. With the roll out now due to complete in time for summer we hope this will help make summer holiday shopping that little bit easier,’ says Kari Rodgers, Primark UK retail director.
The chain will open its first stand-alone home store next month in Belfast.