Bedding supplier Purecare has bought Norfolk Feather.
‘The move brings together two brands with a shared commitment to quality, trust, and customer wellbeing. Norfolk Feather has built a strong reputation through decades of craftsmanship and responsibly sourced materials, while Purecare has established itself as a leader in sleep wellness through research, product innovation, and education,’ says Paul Lake, Purecare UK and Europe head.
‘Combining Norfolk Feather’s heritage with Purecare’s innovation allows us to build on our leadership in sleep wellness, bringing together trusted craftsmanship and insight led design to support better sleep and overall wellbeing. This is about continuing to evolve how we support both retailers and consumers, while staying focused on improving everyday sleep.’
The deal sees the retirement of Russell Parsons, who has overseen Norfolk Feather’s growth and development.
‘I am incredibly proud of what we have achieved over the years. Norfolk Feather has always been built on quality and long-standing relationships. Purecare understands that foundation, and I am pleased to see the brand continue its journey in such capable hands.’
