Purecare’s ongoing commitment to sleep innovation, product performance and in-store retail success has seen it voted Best Mattress Protection Provider in the Interiors Monthly Awards 2025.
‘We are deeply honoured to have been named Best Mattress Protection Provider, and we extend our heartfelt thanks to our incredible retail partners for this recognition. At Purecare, our mission is rooted in sleep wellness, and it’s a privilege to work alongside such dedicated and forward-thinking retailers who share our commitment to helping people sleep better and live well. This award is especially meaningful because it reflects trust in our partnerships, something we never take for granted. Thank you for believing in Purecare and for continuing to champion the products we create with care, purpose, and passion,’ says the company.
The award follows Purecare’s OmniGuard Advance mattress protector being among those recommended by the Good Housekeeping Institute in its latest reviews. OmniGuard achieved the third highest score – 95/100 – among the 19 protectors highlighted and was named Best for Range of Sizes. ‘Fitting your mattress like a sheet, it performed well on test, scoring full marks for its waterproof properties, and it stayed securely in place, even when we moved around. It didn’t shrink during our wash tests, either. And with its smooth finish, this is a reliable buy,’ says the review.
Purecare showcased its most in-demand products at the INDX Beds and The Spring Furniture and Bed Show shows, from breathable cooling and natural mattress protectors to contouring pillows and ultra-soft Bamboo Silk bed sheets. With high margin potential and strong attachment rates, these products are designed to elevate every customer’s sleep solution and boost in-store revenue.
Purecare continues to empower retail partners with advanced sales training, an award-winning Wellness Rewards Club, and a growing suite of tools that drive performance on the shop floor. With some retailers now achieving 70%-plus attachment rates, the strategy is clearly working. Purecare has also deepened its focus on sleep wellness, commissioning a Sleep Survey Study of more than 1,000 individuals.
The findings offer valuable insight into real-life sleep habits and how carefully engineered wellness products can significantly enhance sleep quality.
This research is shaping the next generation of Purecare innovations, designed to meet the evolving needs of today’s sleep-conscious consumer. Among this season’s top-performing products are:
- Cooling and Natural Mattress Protectors – breathable, moisture-wicking and temperature-regulating to support comfort and mattress longevity
- Nano Memory Foam Pillow – a crumb-filled memory foam design with PureCool fabric for adaptive support and cooling relief
- Groove Contouring Pillow – zoned support and airflow tech in a slim profile ideal for front sleepers
- Wave Pillow – dual-layer gel and memory foam construction offering pressure relief for side and back sleepers
Purecare’s range, combined with its hands-on support, has cemented its role as the official mattress protector supplier to AIS (Beds Category) and an approved supplier to Minerva. Purecare will be exhibiting at Bed Show in September, where visitors can explore the brand’s latest innovations, insights and sales-driving tools.
