Quick-Step is to take sole naming rights of the Deceuninck-Quick-Step professional cycling team from next season.
The team will be called Quick-Step Alpha Vinyl Team, as the manufacturer looks to promote its LVT.
‘We’re very pleased to continue our decades-long sponsorship of the Wolfpack, and also very excited to link our Alpha Vinyl flooring product range to the team through a new name,’ says Ruben Desmet, Unilin Flooring president.’
‘Our shared values cannot be overstated,’ says Patrick Lefevere, Deceuninck-Quick-Step ceo. ‘Beauty, innovation, leadership and transforming dreams into reality: these values have been and continue to be to success for both the team and for Quick-Step. We are very enthusiastic about continuing our track record under the Quick-Step and Alpha Vinyl flag.’
