Retail sales growth fell away in August, with the slowdown hitting, non-food, food and overall sales.
Non-food was the worst performing sector, suffering a fall in sales: sales fell by 1.7% compared with a 0.2% drop a year ago.
Food sales increased by 2.9% in the three months to August, but was well below 2023’s 8.2% rise.
Total retail sales grew by 1%, according to the BRC, but this was significantly down on last year’s growth of 4.1%.
‘Despite summer finally making an appearance, and a slight uptick in consumer confidence, shoppers did not catch-up their spending during August, with total sales growth of only 1% reflecting the challenging retail environment that is likely to dominate for the rest of this year,’ says Linda Ellett, KPMG UK head of consumer, retail & leisure.
‘After many tough months of falling sales, sports and travel equipment enjoyed a welcome boost during this key summer holiday period, and sales of clothing also saw a second month of growth on the high street. Food and drink sales were positive on the high street, whilst online retailers saw demand for DIY and gardening items with growth at nearly 11%. Fashion retailers will be hoping sales growth continues as they look to dispose of excess summer stock as we head into the key autumn season.’
