Bed retailers have been urged to support next month’s May Be Time campaign, designed to awareness of when consumers should replace their mattresses.
The NBF has created a free marketing toolkit, which includes the official logo, engaging social media infographics and suggested posts. Retailers can download these resources from the NBF website.
A targeted, single-message campaign, May Be Time for a New Mattress will run across the NBF’s consumer-facing Bed Advice UK social media, with the activity focused on helping consumers identify when it is time to replace their mattress.
Consumers will be guided to Bed Advice UK’s Bed MOT tool and the Bed Buyers’ Guide, which highlights the importance of purchasing from approved NBF member manufacturers.
‘May Be Time for a New Mattress is a fantastic opportunity for retailers to connect with consumers during a typically quieter shopping period. We’ve done the hard work for you – the bright, eye-catching toolkit is free and easy to download from our marketing hub, so getting involved couldn’t be easier. This is a great opportunity to drive footfall and web traffic, turning browsing customers into bed buyers. We’d love to see as many retailers as possible getting behind it,’ says Simon Williams, NBF head of marketing and membership.
