Retailers have been urged to make the most of National Bed Month an utilise free marketing materials.
March will again see the national awareness campaign, which has been running for more than 35 years, promote the health benefits to consumers of buying a new bed, particularly models made by an National Bed Federation-approved members.
The 2025 campaign continues the ‘miracle product’ theme, emphasising the positive effects of regular, quality sleep in a comfortable and supportive bed on our physical and mental health and wellbeing.
‘We’re excited to continue the “miracle product” theme for this year’s National Bed Month and encourage the bed trade to get involved. It’s an opportunity to bolster new bed sales by sharing key messaging through our entertaining video and use of the engaging infographics and logos to support your marketing activities on social media,’ says Simon Williams, NBF head of marketing and membership.
The toolkit, which includes the official campaign video, social media graphics, suggested copy and posters, can be downloaded from the NBF website.
