Garden furniture brand Royal Garden is planning a UK relaunch this summer.
The ‘full-scale relaunch that reimagines the brand for today’s outdoor leisure market’ will see a showroom open in Essex in May. The company has spent the past year recruiting a sales team, building stock and creating UK-specific designs.
‘This is about more than a launch. It’s about raising expectations of what outdoor leisure can look like within garden retail. We’ve brought together the right experience, the right products and the right infrastructure to properly support our retail partners. The opportunity ahead is huge, and we’re excited to open our doors and start those conversations,’ says Paul Cohen, Royal Garden UK sales director.
The showroom, close to Southend Airport, has been chosen to be accessible for UK and European buying teams.
