RSG to make central London store move

Etailer Rockett St George is to open its first brick and mortar store.

RSG will open in Neal Street, near Covent Garden on Saturday (8 October), following the opening of its second concession space.

The company, which is celebrating its 15th anniversary, joined more than 40 other interiors brands at Redbrick Mill, West Yorkshire on Monday.

‘It has been a dream of Lucy and I’s to open a store close to our fabulous northern customers for many years. We are thrilled this dream is finally a reality,’ says Jane Rockett, RSG co-founder.

‘This is the first-ever Rockett St George flagship store. So, expect all things quirky, unique and fabulous. The store will house favourite bestsellers and plenty of new and exclusive RSG own-brand designs. In addition, the Neal Street store will also be the place to shop our 2022 Christmas collection in real life,’ says Lucy St George, RSG co-founder.

The company first opened a pop-up outlet at London department store Liberty in September 2016, which then became a concession space (pictured in May 2022), alongside space at Harvey Nichols. The Liberty concession was relaunched in May 2021. It also has an outlet store at its West Sussex head office.

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