Salone attracts record crowds

Last week’s Salone del Mobile attracted record crowds, with almost a fifth more visitors and more than a quarter more professional buyers.

The exhibition, which had 1,950 exhibitors across Salone and the biennial EuroCucina International Bathroom Exhibition, drew 361,517 visitors, of which 54.3% were from outside Italy. This is a rise of 100,000 on 2022 and 17.2% on 2023.

The number of buyers jumped by 26.8%, with 65.8% coming from outwith Italy.

There was an increase in the number of students – both Italian and foreign – to 13,556 as the show encouraged them to mark the 25th anniversary of SaloneSatellite.

The weekend saw the number of public visitors rise to 32,567.

‘In the top 15 of the market geographies, China recorded a great comeback, followed by Germany, Spain, Brazil, France, the United States, Poland, Russia, Switzerland, Turkey, India, the UK, South Korea, Japan and Austria. An atlas that has opened up new business opportunities thanks to the numerous delegations from the United States, India, the United Arab Emirates, the UK, France, Saudi Arabia,’ says the show.

‘The 62nd Salone del Mobile.Milano has exceeded all expectations. It has been a record-breaking edition. We recorded exceptional results, thanks to the trust of an ecosystem that, once again, recognised the event’s international leadership. With 361,417 visitors, Salone is once again a unique event worldwide, an essential bridge with the new geographies of markets: an intercontinental city open to innovation, where competition accelerates the competitiveness of a key sector for the country’s economy and beyond. A great factory of meaning and lasting value, products and employment, material and immaterial culture,’ says Maria Porro, Salone del Mobile.Milano president.


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