Salone ‘beyond expectations’

The return of Salone de Mobile last week saw visitor numbers ‘beyond expectations’, despite an almost complete absence of Chinese and Russian visitors.

The Milan event saw 262,608 visitors as it returned for the first time since 2019. This was despite the lack of Russian and Chinese visitors, which numbered more than 42,000 in 2019.

‘We close this 60th edition of the Salone del Mobile.Milano with great satisfaction and profound emotion for having achieved, and exceeded, the goals we had set ourselves. The attendance of visitors is an outstanding result, which we have worked so hard to attain. This edition was truly of the highest quality, international and in the service of the design community,’ says Maria Porro, Salone del Mobile.Milano president.

‘This result confirms the state of health, the value content and the quality of the Salone del Mobile, and it shows how teamwork across a whole sector and its creative and productive fabric can produce excellence, achieving positive results even in the most complex moments internationally. We have invested in quality and we have shown our desire to always go one better, continuing to produce innovation and telling the stories of our companies and our products. We are a driving force that has revitalised the city, with which we always have a very close relationship. We hope that this edition has given a new impetus to the sector and to Milan, but above all that everyone has perceived our enthusiasm, our urge to offer a global experience, in which what matters are ideas and cultural exchanges.’

The show saw 2,175 brands take part, with 73% of them non-Italian. Visitors came from 173 countries. 

Image: Salone del Mobile.Milano/Andrea Mariani



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