Salone del Mobile.Milano 2023 saw visitor numbers jump.
Compared with 2022’s special edition which took place in June, visitor numbers leapt by 15% to 307,418, from 181 countries.
Some 65% were non-Italian. China has returned to being the first country after Italy, followed by Germany, France, the US, Spain with Brazil and India on equal terms. More than 5,400 accredited journalists, 47% of whom from abroad, attended.
‘The 61st edition of the Salone del Mobile.Milano was an international success and we are really delighted that it exceeded expectations. The number of attendees makes for an exceptional result, which we worked very hard, deeply and radically for, to bring new meanings and values to the trade fair visit and create new experiences for the visitors who came along,’ says Maria Porro, Salone del Mobile.Milano president.
‘We invested in quality and demonstrated our desire to carry on producing innovation and ‘telling the stories’ of our companies and our products. Yet again we have been the engine that has fired up the city. The contribution of the Italian Trade Agency ICE has been invaluable and irreplaceable, supporting us as we have opened out to new markets such as India, and growing markets such as America. Digital has also played a vital role this week, as it did the preceding months, allowing us both to make contact with new countries and to maintain a strong relationship with those unable to join us. I should like to thank everybody for their commitment: the companies who took part and put their money on their products, the organisers, the fitters and the curators who all put their faith in the event.’
Next year’s show takes place from 16-21 April.
