ScS has added to its brand offer by introducing designs by singer and actress turned designed Paloma Faith.
The chain is selling five new ranges – Paloma Home was created in 2021 – online and in 10 branches: Abbotsinch, Basildon, Bolton, Colchester, Leeds, Leicester, Southampton, Speke, Wednesbury and West Thurrock. Faith’s other designs are sold through the Paloma Home website.
The full collection, which is made up of sofas, accent chairs, footstools and scatter cushions, will have five ranges
Divine, Spiced Up, Lady Muck, Boudoir and Down to Earth embody their own distinct and standout style inspired by Faith’s love of opulent glamour and 1970’s retro bohemia. The designs across the collection use a variation of animal prints, bold florals and jewel-toned rich colourings.
‘I have loved developing this collection; from the silhouettes and fabrics to the prints on the scatter cushions influenced by fashion, culture and travel experiences that have inspired me over the years, this really is a true reflection of what I have in my home, and what I love to have around me. I love maximalist interiors with clashing colours and prints – I hope my range of products will allow people to bring a bit of that eccentricity and personality into their space, whether they want to play it a little safer with a lovely Lady Muck chair, or go big with a leopard print sofa,’ says Faith.
‘We’re delighted to be bringing Paloma Home to our customers; the collection is distinct, attractive and will give consumers a statement choice that will turn heads in any room. Paloma’s style is renowned for being bold and glamourous and this is reflected throughout each collection. Consumers have become more daring over the years with interior choices and with maximalism and retro revivals being so popular right now it’s a perfect collection for the market,’ says Ashleigh Ellis, ScS head of buying and merchandising.
