ScS gets snug with Snug

Snug has become the latest interiors etailer bought out of administration by a bricks and mortar rival.

ScS has paid £875,000 for the sofa in box company’s brand, domain names, website, IP and stock.

Founded in 2018 by Robert and Peter Bridgman in 2018, Snug had sales of about £20m in 2022, after seeing pandemic sales jump.

ScS says it sees ‘an opportunity to add Snug concessions to the group’s stores, providing the brand with significantly improved national visibility and penetration.

‘The acquisition of Snug represents further progression in ScS’s strategy. Snug’s strong brand and differentiated digital-first offering will complement ScS’s existing proposition, further diversifying the customer base and increasing market share. Snug’s innovative approach to social engagement and digital marketing will be an asset to the wider ScS business while Snug will benefit from the group’s expertise, supplier relationships and scale.’

Snug’s 53 employees will join ScS.

‘Snug is an exciting and young business with great potential. It has a strong and recognisable brand, a differentiated product and targets a market that complements our proposition. In that regard, it presents us with an exciting opportunity to further increase market share. We therefore, view it as a great strategic and cultural fit which reinforces our commitment to helping our customers create the home they love. We look forward to welcoming our new colleagues into the ScS family,’ says Steve Carson, ScS ceo.

The pre-pack deal follows Next’s purchase of Made and Bensons buying Eve Sleep as the etailers struggled to adopt to stores reopening and cash flow issues.

Some Snug customer with outstanign orders took to social media to express their anger and fear of losing money.

One user Katherine L, posted: ‘You have some bloody cheek posting things Snugwhen you’re in administration and not refunding!! You are THIEVES!!!’

‘We’re so sorry for the disruption our change in ownership has caused you. You can claim a refund on your affected order: our customer experience team is currently reaching out to all individuals affected by this transition by phone and email to offer support in navigating the next steps in claiming a refund. Alternatively, if you DM us with your order number, we have a team on hand to provide contact details,’ it replied.

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