Multi-award winning bed manufacturer Shire Beds’ strength comes from its ability to respond with agility, ensuring it puts the retailer and their customers at the forefront of everything it does.
The appointment of Stuart Hibbert to the role of coo demonstrates the ambition the company has to ensure it continues on its growth trajectory. Hibbert, experienced in the industry, has hit the ground running. Working closely with Sajid Butt, Shire Beds md, the duo initially rationalised then developed the range. The new Shire Beds ‘Generators’ products are proving hugely popular.
The Ravello and Capri ranges are hand side-stitched, tufted, pocket-sprung ranges. With the option of personalising with own-brand labelling and POS, they have seen huge take up. The bestselling Artisan range continues to lead the market in the encapsulated sector – particularly Picasso, a cool blue gel encapsulated product.
The NBF Product of the Year 2021-2022 Signature Collection of luxury high-count pocket-sprung mattresses maintains good sales as an award-winning product.
While most products have eco design principles at their heart, Shire Beds’ EverLife range goes further, being made from recycled products and recyclable at the end of life.
EverLife by Shire Beds offers comfort that both feels good and does good. Launched in January 2023, it has seen significant interest and good sales. Often sustainable products are at significantly higher price points, but Shire Beds understands that in challenging economic circumstances, doing good should not be at a price.
As a leading responsible and experienced manufacturer, Shire Beds, believes in the circular economy model as a vital element to protecting our precious planet. The company employs ethical and sustainable practices and processes in its manufacturing. In line with this, it has attained FSC certification as a company, and signed the NBF Pledge For Our Planet to further its sustainability journey.
Shire Beds’ EverLife sustainable range saves bottles from going to landfill and polluting the earth’s oceans. The range combines comfort and sustainability to give a restful night’s sleep. The EverLife soft touch sustainable fabric is made of 76% upcycled plastic bottles and is 95% recyclable at the end of the life of the mattress. It also uses eco-clean chemical-free FR.
EverLife complements Shire Beds’ biodegradable Heaven 7 range. EverLife is available in 1,000, 2,000 and 3,000 pocket-spring models. The comfort layers as well as the insulator pads are also made of recycled materials and are recyclable or reusable at the end of life. With high specification and attractive pricing EverLife is rapidly gaining floor space with retailers.
Shire Beds is becoming a strong, desirable, must-have brand for retailers, while at the same time providing excellent sales opportunities.
