Georgia Metcalfe, French Bedroom founder says consumers are increasingly looking for higher quality products they can connect with, as the retailer celebrated a record-breaking period of performance.
Founded in 2006 by Metcalfe, French Bedroom saw sales jump by 50% in October – beating performances achieved during Covid-19 – including two of its best weeks.
Orders grew by 37% in the past year as it successfully expanded its customer reach. Storage products proved particularly popular with armoire sales up 80%; bedside tables demand 66% higher; chests of drawers sales up 34% and dressing table turnover up 320%.
Metcalfe attributes its 2024 success to its new own-brand furniture collections, which are designed to capitalise on new trends. This, along with growing brand awareness, has propelled the business forward and French Bedroom is increasingly recognised and sought out by consumers who identify with its classic, feminine and aspirational aesthetic.
‘The gap between price vs quality, special vs functional, disposable vs cherished and impromptu vs considered purchases is widening. And alongside this shift, our audience demographic has also broadened – Gen Z are investing in quality pieces – choosing and appreciating timeless style, and carefully made items. Customers seek higher end, more meaningful purchases, creating a connection with the items they purchase, and the craftspeople who made them. At French Bedroom we all work so hard to curate items that celebrate true creativity and the craft – something that’s core to our brand values in an increasingly disposable and unconnected world,’ she says.
