Sitting comfortably…

Upholstery and home office retailer Back in Action is celebrating its 35th anniversary with the re-opening of its refurbished Bristol store.

The four-store chain opened in the city in a derelict nightclub in 1992 and the refurbished store was officially re-opened by the city’s mayor Paula O’Rourke.

Founded by David and Lindall Newbound originally as a pop-up store in their Berkshire home, and since taken over by their daughters Lucinda and Romilly, the company has stores in Amersham, Marlow and London as well as Bristol.

‘Thanks to the work from home revolution, hiatus on travel and a general focus on improving quality of life, Back in Action became a popular destination for those investing in their health and wellbeing. This, coupled with our foresight to always keep as much stock as possible and invest in storage space has meant our business has been able to help a huge amount of customers in the past few years,’ says Lucinda.

‘During a time when it is easier to shop online, we believe it is essential to not only offer customers a place where they can see tangible products, but provide them with a tailored one-to-one service too. It is experiences like these which will provide customers with a memorable experience and help them find the best product, two things we prioritise above all else.’

Back in Action

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