Sleepeezee will be launching a host of products and collections at The Bed Show, backed with marketing and in-store support for its retail partners, as well as a promotional calendar for the new year.
In celebration of the company’s upcoming 100-year anniversary, a new collection named Centurial will be launching, focusing on luxurious natural materials such as British wool, alpaca and cashmere. Each mattress will have a chemical-free, soft damask cover, will be genuinely hand side-stitched for additional support and tailoring, and will be finished with unique gold embroidery with a 100-year logo. POS support will be supplied for retailers to use in store. Every model is made using some of the finest materials and is available in two different comfort tensions to ensure the perfect comfort level for every consumer.
Alongside will also be two memory foam ranges featuring new technologies, one of which will be exclusive to bricksand-mortar retailers. A refreshed adjustables collection featuring three new models and an updated motion base with additional technology built in will also be launching at the show, along with a children’s mattress collection. Sleepeezee will have its own children’s book to support the children’s bed collection.
A new Which? award-winning Hybrid model will be the final new launch on the Sleepeezee stand.
‘We’re excited to be attending The Bed Show again and look forward to showing our retail partners all the great new products we have on offer and to kicking off celebrations for our 100-year birthday.
‘Everything we are taking to the show this year is new, so there is plenty for retailers to come and see. Not to mention we will also have a mixologist making celebratory 100-year themed cocktails and mocktails on the stand, in the Sleepeezee bar,’ says Amy Curtis, Sleepeezee head of marketing.
